Avoid foreseeable harm from AI
Assess and prevent foreseeable harm to retail customers before deploying AI (e.g. biased credit models, misleading AI chatbots), and deliver good outcomes on products, price/value, understanding and support.
UK — FCA · United Kingdom (retail financial services) · Rules
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In force since 31 Jul 2023. Outcomes-based and technology-agnostic.
Assess and prevent foreseeable harm to retail customers before deploying AI (e.g. biased credit models, misleading AI chatbots), and deliver good outcomes on products, price/value, understanding and support.
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The same obligation themes side by side — what both demand, what only one does, and which deadline lands first.