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AI incident

Ad-delivery algorithm enabled housing discrimination

Meta · 2022

Organisation
Meta
Year
2022
Failure mode
Discriminatory targeting
Severity
critical
Domain
Essential public services / benefits
Agentic
Yes — an AI system acting, not just advising
Source
DOJ/HUD, 2022

What happened

Ad optimisation skewed delivery by protected attributes; DOJ/HUD settlement and a redesign.

What would have prevented it

Fairness constraints on delivery + ongoing audit

Requirements this maps to

Editorial cross-reference from our prevention note — it is not a finding that any law was breached.